America’s largest and arguably the toughest one-day Pro/Am cycling race. With close to 3,000 annual participants from more than 15 countries, the media is ever-present before, during and after this event. SJK PR handled all press related aspects of the race from creating and disseminating materials to the media and cyclists to race day logistics and reporting finals and even getting front page news coverage! Reporters request, and are safely permitted out on the course during the race in order to capture unbelievable video and images. This job isn’t for the faint of heart.